Plain, a startup founded by former Deliveroo employees, has developed an API-first platform for consolidating customer support across channels like Slack, Microsoft Teams, and Discord. With a recent Series A funding of $15 million led by Battery Ventures, Plain aims to simplify internal communications for businesses. Its versatile platform integrates traditional help desk functionalities while facilitating real-time collaboration among teams. As customer support evolves into a collaborative effort, Plain seeks to empower companies with metrics and tools that enhance efficiency and responsiveness.
"It means you can literally talk to your customers wherever they are," CEO Simon Rohrbach told TechCrunch over a call.
"It's just really fast to use. People really love using it, and it has all the traditional support functionality, metrics around SLAs, response times, and so on," said Rohrbach.
"We see this big shift happening from support being really siloed, to support working together with customer success and engineering and all the other teams really closely. And we power that internal collaboration as well," he added.
Neeraj Agrawal, a Battery Ventures general partner, said: "B2B support is moving into this new era of collaboration and AI."
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