Pinterest reported record engagement levels in its fourth-quarter earnings call, achieving a WAU-to-MAU ratio of 62%. CEO Bill Ready credited the success to a focus on actionability, including shopping features that appeal to Gen Z. Advertiser clicks increased by 90% year-over-year, contributing to an impressive revenue of $1.15 billion, surpassing estimates. The platform's global monthly active users climbed to 553 million. Notably, average revenue per user rose globally and in the U.S. and Canada. Following the strong earnings report, Pinterest's stock surged in after-hours trading, indicating investor confidence in the company's strategy and growth potential.
Pinterest reported a record engagement level in Q4, with its weekly active to monthly active user ratio reaching 62%, driving significant growth in advertiser clicks.
CEO Bill Ready emphasized actionability initiatives, including shopping features and curated boards, which particularly resonate with Gen Z users, spurring sustained growth.
The company posted fourth-quarter revenue of $1.15 billion, outpacing expectations. With a strong user base, Pinterest's annual ARPU also saw a notable increase.
After announcing its quarterly results, Pinterest's stock surged nearly 18.5% in after-hours trading, reflecting the market's positive reception to the earnings.
Collection
[
|
...
]