Pinterest has launched a quick save feature for its celebrity-curated Gift Guides to streamline saving Pins into individualized, shoppable wishlists for users.
With 1,000 unique gift guides advised by celebrities and creators like Paris Hilton and K-Pop group TWICE, Pinterest aims to enhance holiday gift-finding.
The new feature is experimental, utilizing user searches and saves to suggest styles and ideas that are tailored to individual holiday shopping preferences.
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