Perplexity's new shopping feature allows users to find recommendations directly within search results, enabling a seamless purchasing experience without visiting retailer websites.
By integrating with Shopify, Perplexity can present product information and facilitate one-click purchases, aiming to capture the shopping search segment traditionally dominated by Google and Amazon.
Subscribers gain additional benefits like free shipping, and the platform emphasizes unbiased recommendations by not including sponsored listings, making it a unique option in e-commerce.
The merchant program introduced by Perplexity enhances product visibility and provides more information for users, creating a mutually beneficial relationship between the search engine and its partners.
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