Peacock is launching a test for mini games and short-form videos, seen as a response to competition from TikTok and YouTube, aiming to enhance user engagement.
Peacock aims to engage users with five mini games, including Prediction and Daily Swap, providing quick, fun interactions linked to their streaming experience.
The planned shorts, curated from Peacock's library, will update users with quick glimpses of shows and news, inviting them to explore more content.
During testing, users will have varied experiences, either seeing games, shorts, or a mix, showcasing Peacock's strategy to blend interactivity with streaming.
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