Ford's decision to idle the F-150 Lightning factory for seven weeks highlights its struggle to find a balance between sales growth and profitability in a competitive EV market.
Despite the F-150 Lightning's initial promise, production has faced significant challenges, including price reductions and stalled dealer inventory, leading to disappointing sales figures.
The company's ongoing financial losses in its Model e division, totaling $1.2 billion in Q3, underscore the difficulties faced in transitioning to electric vehicles while maintaining profitability.
With stronger performance from competitors like Tesla's Cybertruck, Ford's F-150 Lightning has struggled to capture the electric truck market, jeopardizing its long-term growth strategy.
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