"We do everything from recruit creators, to gift them, to message them at scale and activate them, to incentivize them to post content, to reconcile the content, to pay them out. We deploy AI agents across all of that."
"When she started Parade, she had a thesis that 'the next generation of consumer brands were really going to have to build communities, ambassadors, in order to cut through the noise.' But because 'there was no real technology that allowed you to do that' in 2019, her team needed to build an in-house influencer marketing tool."
Cami Téllez, 28-year-old entrepreneur, founded Parade, a direct-to-consumer underwear brand, in 2019 and sold it to Ariela & Associates International approximately four years later. After Parade's shutdown in October, Téllez co-founded Devotion with former TikTok Shop executive Jon Kroopf in March 2025. The New York City-based AI-powered influencer marketing agency has operated in stealth mode for nine months, securing $4 million in seed funding from investors including Basecase and Will Ventures. Devotion has assisted dozens of brands in scaling influencer marketing programs and currently generates seven figures in annual recurring revenue. The agency uses AI agents to recruit creators, manage communications, activate influencers, incentivize content creation, reconcile content, and process payments.
#ai-powered-marketing #influencer-marketing-agency #entrepreneurship #direct-to-consumer-brands #startup-funding
Read at Inc
Unable to calculate read time
Collection
[
|
...
]