Oxford University Press recently declared 'brain rot' as the Word of the Year for 2024, reflecting a notable increase of 230% in usage compared to 2023.
The phrase 'brain rot' refers to the supposed deterioration of one's mental state, primarily due to indulging in trivial online content that lacks intellectual challenge.
Oxford's word selection process involves public voting and contributions from language experts, ensuring that the chosen term resonates with contemporary themes and cultural conversations.
'Brain rot' captures the essence of a widespread experience this year—the overconsumption of trivial and unchallenging content that many people have found themselves engaging with.
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