Billie Eilish's Grammy performance showcased a hat featuring Moon, a prominent woollen mill from West Yorkshire. Despite challenges in the industry, Moon is thriving, working with luxury brands like Ralph Lauren. Joe McCann, from Moon, expressed delight at the unexpected exposure during Eilish's performance, noting the company's long-standing history and collaborations with various celebrities. The company aims to reframe the narrative around the wool industry, while maintaining its traditions and expanding its global reach through partnerships with high-end brands.
We didn't get any heads up but of course we spotted it immediately and were like Wow that's incredible.'
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