The rise of influencer culture among preteens—like sisters Peyton and Lyla—shows how the internet encourages young girls to brand themselves and their lifestyles, tying self-worth to consumerism.
With their parents' permission, I began filming the sisters' daily lives as influencers, highlighting their belief in instilling confidence and positivity for other girls within a consumer-driven landscape.
In an age of wealth disparity, influencer culture creates a fantastical view of the American dream, where one-third of preteens aspire to achieve influencer status.
The overwhelming flow of likes and gifts they receive leads to a constant feeling of 'Christmas, every day,' reinforcing the pervasive rewards of online validation.
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