"The true power of GenAI will be in realizing its multi-model capabilities," said Sharath Srinivasamurthy, associate vice president at IDC. "Since OpenAI was lagging behind its competitors in text to video, this move was needed to stay relevant and compete."
"OpenAI likely anticipated becoming a target if it launched this service first, so it seems probable that they waited for other companies to release their video generation products while refining Sora for public preview or alpha testing," said Hyoun Park, CEO and chief analyst at Amalgam Insights. "OpenAI is offering longer videos, whereas Google supports six-second videos and Meta supports 16-second videos."
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