"Our partnership with Will Smith exemplifies OPEN's mission to empower creators to connect with fans through innovative, seamless experiences. By reimagining the merchandise model, we're not only streamlining production but also creating a platform that enhances the overall shopping experience."
"Will is always looking for innovative ways to connect with his global fanbase and providing an online shop to complement his in-person merchandise stands to offer an opportunity for fans to engage with his brand in a seamless way."
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