The FTC's latest rule sends a clear message: businesses can no longer engage in misleading practices such as creating fake reviews or compensating for testimonials.
This new regulation aims to protect customers by ensuring that all reviews and testimonials are genuine, substantiated, and reflective of actual consumer experiences.
With the unanimous approval of the commissioners, the FTC made it evident that misleading consumer reviews will not be tolerated, emphasizing transparency in advertising.
The rule not only reaffirms the principles of truth in advertising under the FTC Act, but it also gives specific enforcement mechanisms against misleading testimonial practices.
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