One to watch: Honesty
Briefly

On the podcast Miss Me?, Miquita Oliver and Jordan Stephens discussed the evolving nature of music promotion in an age dominated by authenticity. Honesty, a band formed from former indie musicians, chooses to present themselves as a fluid collective rather than a traditional group. Their debut album, U R Here, defies genre categorization, blending influences from krautrock to alt-pop, emphasizing an atmospheric sound rather than personal identities. This approach signifies a shift towards prioritizing music over individual personas, aligning with modern listeners' preferences for authenticity.
To promote yourself as a unified whole can seem corny in an age of authenticity where the cult of personality reigns supreme.
Honesty prefer to be seen as a fluid collective rather than a rigid group, obscuring their faces to focus on the music.
Read at www.theguardian.com
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