Richard Brooks, Director at Savanta said, "It's clear that we have strong views on when it's acceptable to start celebrating Christmas. While it looks like we've begrudgingly accepted that shops will be blaring out Christmas songs early, the British public are still overwhelmingly of the view Christmas at home starts in December."
Savanta's findings suggest that Brits have increasingly accepted that shops will start openly preparing for Christmas in November (44%), although only 4% say it's acceptable in October.
Nearly half (46%) of the UK public say they think retailers should only start playing Christmas music and hanging decorations in December.
Beneath our topline findings, there is an interesting insight into how men and women approach Christmas. It won't be a surprise to many that men tend to begin their Christmas shopping much later than women.
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