John Wren, CEO of Omnicom, emphasized that the acquisition provides "significant value for both sets of shareholders by combining world-class, highly complementary data and technology platforms enabling new offerings to better serve our clients and drive growth." He highlighted that this merger is timely to enhance client services through superior, data-driven outcomes.
Philippe Krakowsky, CEO of Interpublic, remarked on the synergy, noting that the two companies have "highly complementary offerings, geographic presence and cultures" which will allow the combined group to provide a "uniquely comprehensive portfolio of services." This highlights the strategic advantages of the merger.
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