"We had common alignment from the very beginning, a common and shared goal to continue growing basketball on a global basis, across boys, girls, grassroots elite players, and of course, all through the NBA," said LaRocca, emphasizing the imperative partnership between Nike and the league. This mutual vision made the decision to extend the collaboration straightforward and beneficial for both parties.
Tanya Hvizdak, vice president of athlete sports marketing at Nike, stated, "When you think about just the future of sport, this is going to be such a foundation for us." Highlighting the significance of the NBA and WNBA, she pointed out that the growth of basketball has been impressive, especially in participation and viewership following successful events like the Olympics.
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