Newcastle United and musician Sam Fender have joined forces to create a special edition kit, featuring Fender's upcoming album title, aimed at promoting local pride and supporting charity.
The one-off shirts, sporting detailed designs and signed by the players post-match, will be auctioned to raise funds for the Newcastle United Foundation, fostering community engagement.
Peter Silverstone, Newcastle's Chief Commercial Officer, stated that this collaboration between the club and Sam Fender symbolizes regional pride and enhances their connection with supporters on a global scale.
The bespoke kit also marks the celebration of Sam Fender's return to St. James' Park for three sold-out concerts next June, highlighting the synergy between music and football.
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