The New Jersey Division of Travel and Tourism is actively promoting the state internationally, showcasing its attractions to diverse audiences through creative marketing efforts.
Ann Pilcher, the state's first international marketing manager, emphasizes engaging international audiences, inviting journalists, bureaucrats, and travel agents to experience New Jersey's offerings.
New Jersey's unique attractions, such as diners and cultural experiences, appeal to international tourists, sparking interest in the state's rich tourism potential post-pandemic.
Despite pandemic setbacks leading to significant losses, New Jersey's tourism revival efforts focus on uniquely local experiences to attract and entice global visitors.
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