The new guidelines require drugmakers to communicate clearer and more direct risk information about their medications, leaving behind distracting visuals and jargon.
Regulators have long mandated that ads offer a balanced representation of benefits and risks, leading to the rapid-fire side effects lists commonly mocked in pop culture.
Social media influencers have gained traction in promoting drugs but lack regulatory oversight, prompting calls for stricter rules on these promotional practices.
Despite the rise of online drug promotion, television remains the dominant platform for pharmaceutical advertising, with over $4 billion spent recently.
#fda-guidelines #pharmaceutical-advertising #drug-safety #social-media-influencers #healthcare-regulation
Collection
[
|
...
]