Netflix has signed another deal with a top YouTube star - a signal that the lines between the creator ecosystem and Hollywood are continuing to blur. The streamer's latest pact is with Rachel Accurso, an education creator known by children the world over as Ms. Rachel. She's beloved for her sunny disposition and signature pink headband.
Netflix has struggled to attract young viewers in the past and has long considered YouTube one of its biggest competitors. That's in part because YouTube has emerged as the victor in TV screen viewership, Nielsen data shows.
YouTube previously commissioned originals from native stars like Liza Koshy and Joey Graceffa for its YouTube Premium subscription, but has largely abandoned those efforts. That's paved the way for streaming services like Netflix and Amazon Prime to make inroads with YouTube talent.
More recently, Netflix streamed a boxing match with Jake Paul that shattered its live-viewership records, and inked a deal with creator septet The Sidemen for the second season of their reality series.
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