Netflix experienced substantial growth by adding nearly 19 million subscribers during the holiday season, surpassing analyst expectations. This surge comes as its venture into live programming, including notable events like the Jake Paul vs. Mike Tyson fight and NFL games, resonates well with audiences. As Netflix closes the year with over 300 million subscribers, it signals its intent to prioritize financial performance over subscriber counts by raising prices in multiple regions. The company anticipates revenue growth, projecting approximately $44 billion for the year, suggesting confidence in its business model and pricing strategy.
Netflix's expansion into live programming significantly contributed to adding nearly 19 million new subscribers during the holiday quarter, exceeding analyst projections.
The streaming giant is confident in its pricing strategy and has raised its revenue outlook for the upcoming year amidst ongoing growth.
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