Netflix is introducing the "Moments" feature, enabling users to bookmark and share favorite scenes from shows and movies, enhancing interaction and engagement with content.
The "Moments" feature allows seamless saving and sharing of memorable scenes, which can be instantly accessed, reflecting Netflix's aim to boost user engagement and enjoyment.
As part of the new user experience, the "Moments" feature integrates with social media, allowing users to share their favorite scene highlights, thus expanding their social connectivity.
Celebrities in the new "It's So Good" advertising campaign emphasize the joy of sharing favorite scenes, aligning with the introduction of the "Moments" feature to engage users.
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