Netflix knows you're looking at your phone-and it's changing how shows get made because of it

The landscape of television viewing has dramatically changed, with many viewers using their phones while watching, a trend accelerated by the rise of social media. A 2023 YouGov study reveals that 91% of Americans engage in this second-screen experience. Netflix has begun to adapt to these habits by encouraging screenwriters to craft content that accommodates distracted viewing, leading to more expository dialogue in its offerings. This shift illustrates a broader trend in how content is being created for a constantly multitasking audience.

For generations weaned on TikTok, that 'sometimes' might be a little closer to 'always.'

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