Netflix is making a bold move into live entertainment by introducing major events and partnering with artists like Beyoncé to enhance viewer engagement.
Beyoncé will headline a halftime show on Christmas Day, showcasing her album Cowboy Carter for the first time and potentially drawing millions of viewers.
After successfully streaming a boxing match that reached 65 million viewers, Netflix aims to leverage live sports to attract a broader audience and advertisers.
With expectations to onboard 10 million new viewers, Netflix combines live sports with original content like Squid Game, aiming to boost its fourth-quarter performance.
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