CEO Willem Simons stated, "Texting is still obviously a huge part of college culture. But I think high school is really at the core of what we're going for." This highlights the target demographic of Daze, focusing on the creative communication needs of adolescents.
Simons mentioned, "Messaging is not just about utility, it's also about hanging out with people," underscoring the social aspect of the app aimed at middle and high schoolers.
Reflecting on his experience growing up, Simons explained, "We were hanging out largely through messengers and things like Skype," indicating how personal experiences inspired the interactive design of Daze.
With 187,000 people eagerly awaiting its launch, Daze has tapped into the desire for a more expressive and visually stimulating form of communication among teens, as shown by its viral marketing efforts.
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