My company boycotted Kleenex-and got it to clean up how it makes tissues
Briefly

from Fast Company3 months ago
As I sat at my desk, a call from Forest Ethics launched Aspen Skiing Company into a boycott against Kimberly-Clark’s practices, igniting a complex conversation about corporate responsibility and environmental ethics.
Fast Companyhttps://www.fastcompany.com/91234132/my-company-boycotted-kleenex-and-got-it-to-clean-up-how-it-makes-tissues
Participating in the boycott highlighted the tricky balance between our luxury image and genuine environmental activism, leading to public backlash against our perceived hypocrisy amidst climate action.
Fast Companyhttps://www.fastcompany.com/91234132/my-company-boycotted-kleenex-and-got-it-to-clean-up-how-it-makes-tissues
Changing our tissue supplier from Kimberly-Clark to Georgia-Pacific seemed minor, yet it symbolized our commitment to sustainability and hope for influencing larger corporate behavior regarding forest management.
Fast Companyhttps://www.fastcompany.com/91234132/my-company-boycotted-kleenex-and-got-it-to-clean-up-how-it-makes-tissues
Engaging in the boycott became a focal point in discussions about how even small companies could challenge major corporations and push for more sustainable resource practices.
Fast Companyhttps://www.fastcompany.com/91234132/my-company-boycotted-kleenex-and-got-it-to-clean-up-how-it-makes-tissues
Read at Fast Company
#corporate-responsibility #environmental-activism #sustainability #boycotts #corporate-ethics
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