Premier Foods, owner of Mr Kipling, announced solid sales growth for the 13 weeks ending December 28, with an overall increase of 3.1% and remarkable performance from mince pies, which saw a 20% sales rise. CEO Alex Whitehouse noted that branded sales grew by 8.9%, allowing the company to offset inflation impacts effectively. They are now projecting profits at the top end of forecasts and anticipate ongoing growth as they implement their five-pillar strategy for the upcoming fiscal years.
"We are pleased to report another very good quarter of volume-led branded revenue growth, accompanied by further market share gains, as our branded growth model continues to deliver well for us."
"We're now guiding trading profit to the upper end of expectations for this financial year. As we look to the rest of FY24/25 and to the medium term, we expect to deliver further progress as we continue to execute against our five-pillar growth strategy."
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