"We decided that we had built too much affinity for the Morning Brew name and brand to start fresh. But we did need something that differentiated the company name from our flagship franchise," Rief wrote.
"Today, Rief says, Morning Brew's multimedia products are on pace to do 'well over' $10 million in top-line revenue for 2025. That includes revenue from partnerships with social media creators and its daily podcast, which Rief said 'delivered multi-million dollar' year-over-year advertising growth in 2024."
"Over 60% of Morning Brew's engagement with its audience happens on platforms other than email, per Rief's note."
"Rief said 2024 was 'a major inflection point for B2B capabilities at the company with an increased emphasis on events, data targeting and content services.' New B2B products and events generated $4.5 million in revenue in 2024."
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