Mixed Signals: What digital media's most notorious scandal says about the business | Semafor
Briefly

Carlos Watson, founder of Ozy Media, received a nearly 10-year prison sentence for fraud, highlighting deeper issues in the digital media and advertising landscape.
Experts discuss how Ozy's deception exposed vulnerabilities in media investments, questioning how due diligence failed and what implications this has for future advertising transparency.
Brian Wieser provides insights on the aftermath of the Ozy scandal, emphasizing the need for greater scrutiny in media investments to prevent similar fraud from re-emerging.
The conversation reflects on the characteristics of the next potential digital media scam, warning of the ongoing challenges within the intersection of digital media and marketing integrity.
Read at Semafor
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