Merlin plans to invest more than $110 million in the first two Minecraft attractions, which will open in the U.K. and U.S. in the next two years either in an existing park or new city center.
As The Guardian notes, Minecraft is the best-selling video game of all time, with 140 million players each month. Last year, the game became the first single title to pass 300 million in sales, ahead of Grand Theft Auto V, Wii Sports, and PUBG: Battlegrounds.
Minecraft VP of franchise development emphasized that Mojang and Microsoft are experts on the brand, while Merlin specializes in location-based experiences, creating a shared vision for these attractions.
The partnership aims to bring Minecraft's popular universe into live experiences, enhancing fan engagement and expanding the brand beyond digital platforms.
Collection
[
|
...
]