Mike Tyson and Jake Paul's boxing match on Netflix represents a pivotal moment in the streamer's live sports aspirations, marking their first major live event.
The match, initially scheduled for July and delayed for health reasons, signifies Netflix's strategic shift towards live sports as a means for growth.
Since the inception of its ad-supported tier, Netflix's user base has surged to 70 million, showcasing the effectiveness of its new revenue strategy.
The success of Tyson vs. Paul could significantly influence Netflix's advertising revenue potential, particularly amid competition in the US subscription market.
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