Eminem's publisher, Eight Mile Style LLC, has filed a lawsuit against LaFontaine Ford St. Clair for allegedly using the rapper's song 'Lose Yourself' in social media advertising without proper permission. The suit, filed in Michigan federal court, claims that the dealership used the song to promote a limited Detroit Lions Edition F-150 on platforms like TikTok and Instagram. The publisher seeks $150,000 in damages and alleges that this infringement disrespects the exclusive commercial usage rights held by Eminem and his team.
This is an action for willful copyright infringement ... against LaFontaine for its unauthorized use of the composition in online advertisements for one or more car dealerships in blatant disregard of the exclusive rights vested in Eight Mile.
LaFontaine used Eminem's track 'Lose Yourself' in TikTok videos highlighting a special edition F-150 the dealer was selling.
Eminem and his publishers have approved for others to use 'Lose Yourself' in various commercials over the years, such as Chrysler during the 2011 Super Bowl.
Using the song without his permission usurped Plaintiffs' exclusive rights to determine when and under what terms the composition may be used for commercial endorsements and advertising.
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