Mark Zuckerberg announced the new milestone in on Threads, saying "Threads strong momentum continues." With this growth, it marks a significant leap toward attracting a billion users.
With more than 100 million people using Threads each day, Meta is actively exploring ways to monetize the platform, including testing ads starting early next year.
Meanwhile, Apple's data revealed that Threads was the second-most downloaded app in 2024, showing its growing popularity and user engagement in a competitive market.
In addition, while Threads is experiencing rapid growth, Bluesky has emerged as a player in the social media landscape, rapidly increasing its user base and adopting features that resonate with users.
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