Meta's stylistic retail experience is designed to showcase the advanced capacity of its device, while also providing a glimpse at the future of Meta's hardware products.
The entire endeavor is driven by a learning agenda to find out what works, and what doesn't, to help inform our future efforts, while also benefiting EssilorLuxottica and our third-party retail partners.
There'll also be live entertainment to attract more visitors: Meta Lab will have regular programming, inviting in guests from the community, from stand-up comedy with Desi Banks and a live podcast with Madeline Argy.
Meta says that over 90% of Connect attendees went through Meta Lab, and one in four made a purchase, suggesting that showcasing tools is effective in driving sales.
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