Meta is reintroducing facial recognition technology on Facebook and Instagram after over three years, aiming to combat scam ads and assist with account recovery.
The new system will detect scam ads by comparing images to those of celebrities on their profiles, enabling quicker identification and prevention of potential fraud.
Meta's VP of content policy noted that while they already work to catch scam ads, the inclusion of facial recognition provides a faster and more accurate checking process.
In addition to scam detection, a new feature allows locked-out users to upload a 'video selfie', which helps in recovering their accounts more effectively.
Collection
[
|
...
]