Meta has announced a substantial price reduction for its ad-free subscription tier in the EU, dropping costs by 40% to provide users with more affordable ad-free options.
The company stated it will now allow EU users to access Facebook and Instagram for free with less personalized ads, showcasing ads based only on minimal data like age and location.
Despite the fact that studies indicate users generally prefer personalized ads, Meta is pivoting to offer less tailored options alongside its ad-free subscription.
Meta emphasized that personalized ads are essential for a free and inclusive internet, but it still aims to cater to those wanting less targeted advertising choices.
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