Rat Race Adventures, founded by Jim Mee, specializes in unique outdoor adventures, offering bespoke bucket list experiences in less conventional locations. The company has hosted over 500 events since 2004, including a 100-mile journey across a frozen lake in Mongolia and a challenging cycle and walking adventure in Guatemala. Mee’s vision stems from his childhood hikes and experiences with Red Bull marketing, leading to a focus on innovation away from established trekking routes. Rat Race aims to provide participants with truly exceptional and exclusive adventures, ensuring each event is distinct and memorable.
"You won't find us going up Mount Kilimanjaro. It's a fantastic trek but we can't really innovate on things that are well established."
"Every single one of our events is unique to us and our bucket lists are a bespoke journey."
"We have blazed a trail that hasn't been used. Nobody goes up the side of the mountain we go up."
"My love of the outdoors began with hikes with my parents, seeking out plane wrecks in the Peak District."
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