Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Briefly

"We actually have the scale of a network with the right balance that we think doesn't exist elsewhere," said Gardner, who estimated that, annually, over 2 trillion transactions go through the products and services CandT has designed across clients like JPMorgan Chase and PayPal. "We don't think there's a company that has thousands of people where half of the company are creatives and half the company are technologists. We've either started up or IPO-ed about 18 companies."
"Everything that we do is technology led - when we talk to our partners, sometimes we use the word agency," said Laurel Burton, CEO of Instrument. "Truthfully, we say we're a technology company that happens to be creative." This underscores the central role of technology in the agency's approach, as they integrate advanced technology with creative solutions.
Read at Digiday
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