"We certainly believe the most significant events are behind us, and the work to do right now is focused on restoring consumer confidence, getting our U.S. business back to that strong momentum," Borden said. "And I think we're really confident in our ability to do that."
"The last serious public health issue in the U.S. associated with McDonald's occurred more than 40 years ago," said CEO Chris Kempczinski. This highlights the company's long-standing reputation despite recent challenges.
"We saw increased traction, particularly with low-income consumers, successfully growing traffic share with this group for the first time in over a year," Borden said, emphasizing the positive response to the $5 Meal Deal.
As of the latest count there are 75 reported illnesses from 13 states with one death, showcasing the serious health implications related to the recent outbreaks.
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