McDonald's New McValue Platform Brings Customizable Deals | Entrepreneur
Briefly

"When it comes to value, we know there's no one-size-fits-all. We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms," Joe Erlinger, president of McDonald's USA, said in a statement. "From deals on their personal go-to order to universal favorites like the $5 Meal Deal, we're excited to give fans more ways to save every time they visit one of our restaurants."
The McValue Menu, created in partnership with actor John Cena, offers customers a choice of core items, including the iconic Big Mac, Quarter Pounder with Cheese and McChicken sandwiches. It also offers fries, nuggets, breakfast items and a variety of drink sizes.
The menu includes two offers designed to provide value and flexibility to customers. The first is the "Buy One, Add One for $1" deal, which allows customers to purchase one item and add a second select item for just $1 more, including breakfast items like the Sausage McMuffin and lunch items like the McChicken.
The second option is the $5 Meal Deal, featuring a choice between a McDouble or McChicken sandwich paired with small fries, a 4-piece Chicken McNuggets and a small soft drink, which McDonald's began offering last summer.
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