During a recent Q3 earnings call, Warner Bros. Discovery indicated plans for a crackdown on password-sharing in 2024, supported by soft messaging to encourage subscribers to comply.
Chief financial officer Gunnar Wiedenfels explained that sharing passwords raises subscription costs for everyone, likening it to asking non-subscribers to contribute to overall costs.
Despite a massive surge of 7.2 million new subscribers last quarter, Wiedenfels acknowledged that many of them may be sharing passwords, hinting at future revenue opportunities.
Looking ahead, Wiedenfels hinted at potential price increases, emphasizing the 'premium nature' of Max and indicating there’s more room for judicious price adjustments.
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