In an ironic twist, Mattel's misprinted URL on Wicked Barbie packaging led to a parody porn site, causing major backlash and highlighting consumer misunderstanding about AI's role in design.
Target's new holiday character 'Kris K.' titled 'Hot Santa' aims to capture attention this season, leveraging innovative branding strategies to make a memorable impression on holiday shoppers.
Despite Mattel clarifying that generative AI wasn't involved in the Wicked Barbie design error, public perceptions suggest growing distrust around AI's influence in product development and branding.
The viral misprint not only prompted an official apology from Mattel and removal of products from various retailers but also spurred significant traffic to the unintended parody website.
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