With its recent foray into television, Marvel has struggled to attract fans to shows like Ms. Marvel and The Falcon and the Winter Soldier, hindering continuity.
Marvel's decision to explore new frontiers led to mixed receptions for its Disney+ shows, raising concerns that the franchise may have spread itself too thin.
At D23 Expo, Marvel showcased Thunderbolts, highlighting anti-heroes and weaving in storylines from lesser-known series, indicating a potential resurgence for the franchise.
While some Marvel shows have had a middling reception, the anticipation for upcoming projects like Thunderbolts suggests a smart strategy to regain audience interest.
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