"From a bird's-eye view, all in all, it was a successful year for Meta," said Minda Smiley, a senior analyst at EMarketer, a sister company to Business Insider. "Despite the massive amounts of spending they've been doing, they were still able to have growth each quarter in their earnings."
"Meta's sheer size paired with its AI capabilities have really been a boon for them this year," said Smiley. "Advertisers are already spending so much, they were even before the AI really took off, and this has only really supercharged that."
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