Meta's Threads has crossed 100 million daily active users, a significant milestone indicating its rapid growth and the potential for more extensive user engagement on the platform.
In the competitive landscape of social media, Threads stands out with over 300 million monthly active users, substantially surpassing Bluesky, which reports just over 25 million users.
The platform is evolving with new features reminiscent of Bluesky, such as custom feeds and curated accounts, reflecting Meta's proactive approach to improving user experience.
While growth is promising, the potential introduction of ads on Threads early next year raises questions about user experience and the platform’s future engagement strategies.
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