The façade, which stretches 16 stories high, is more than just a protective cover-it's a work of art. Inspired by the brand's original Trianon Grey canvas from the 19th century, the design incorporates Louis Vuitton's signature Monogram Flower motif for the first time. True to the house's impeccable attention to detail, the installation features chrome-plated, laser-cut steel hardware, hand-welded steel corners, and 840 rivets, each etched with the 'Louis Vuitton' moniker.
Situated at the corner of 5th Avenue and 57th Street, the façade's base measures 108 x 70 feet, making it an unmissable landmark for fashion enthusiasts and tourists alike.
While the flagship undergoes its transformation, Louis Vuitton has opened a temporary location at 6 E. 57th Street. This new space offers a mix of luxury and innovation, featuring the American debut of a Louis Vuitton café and chocolate shop, along with an exclusive capsule collection of keepsakes.
Adding a festive flair, the temporary store boasts a carousel-themed holiday façade. The street-level display features moving carousel animals set beneath an arched transom window, flanked by a towering giraffe and ostrich amidst a constellation of Monogram Flower lights.
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