MrBeast's new show 'Beast Games' premiered on Prime Video on December 19, 2024, featuring a record-breaking thousand contestants and the largest prize money ever in entertainment. In a podcast with Colin and Samir, MrBeast revealed he significantly exceeded his budget by tens of millions of dollars. He discussed the marketing differences between promoting a YouTube video and a large show like 'Beast Games.' Emphasizing the importance of content quality, he stated good marketing is futile if the show is subpar and confirmed plans for future episode releases to boost viewer completion rates.
"I went over budget. I lost tens of millions of dollars," the Beast Games host said.
"At the end of the day, like it doesn't matter how good your marketing is if the show su*ks," he said.
MrBeast noted that releasing three episodes on the premiere day is more beneficial, emphasizing a higher completion rate for viewers.
"If people watched the first 3 episodes of a show and like really enjoy it, they have like a 70% chance of finishing it," he noted.
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