Lil Wayne may not have performed at the Super Bowl, but he used a Cetaphil lotion ad to announce his highly anticipated album, Tha Carter VI, set for release on June 6, 2025. The ad, titled 'We're All a Lil Sensitive,' reflects on his disappointment while cleverly hinting at the album's release with the slogan '6-6-25.' Despite the unconventional marketing, Wayne expressed determination to present something significant to fans, aiming for more than just a casual announcement amidst the disappointment of his Super Bowl snub.
This campaign made perfect sense to me. The world knew I was disappointed, but what they didn't know was that it made me determined to deliver something way bigger.
When the door shuts on his studio, a sign reads, 'Do Not Disturb 'Til 06-06-25' with 'Carter VI' written on a piece of duct tape.
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