Whatnot's recent $265 million Series E funding round signifies a growing belief in livestream shopping's potential, especially in niche items like collectibles.
The funding will help Whatnot expand into new categories like art and vinyl, as well as enhance seller tools for better inventory and order management.
Whatnot differentiates itself from competitors by focusing on collectibles rather than mainstream fashion and beauty, catering specifically to collector needs.
New features like 'sudden death' auctions and flash sales are designed to create urgency and engagement, enhancing the buying experience for users.
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